
Once upon a time musicals had the most inane plots imaginable and a show about, say, a man who won’t marry his fiancé until the Dow Jones Industrial Average hits 1,000 but fortunately she announces the numbers and causes a big financial panic when she lies about the Dow’s performance, would have been acceptable fodder for a musicals libretto. But after Rogers and Hammerstein revolutionized the musical with Oklahoma!, such ridiculous plots fell out of fashion and were dead as the do-do by the era of Fiddler on the Roof, Man of La Mancha and Cabaret. Yet that didn’t stop David Merrick from producing a show with the very same plot described above.
The book for How Now, Dow Jones was written by Max Shulman, best known for writing his stories about lovelorn teenager Dobie Gillis. The music was by legendary screen composer Elmer Bernstein and the lyrics by Carolyn Leigh, who recently parted ways with her former songwriting partner Cy Coleman. An eighty-year-old George Abbott directed, and the choreography was handled by Gillian Lynne, the British dance director who had previously staged The Roar of the Greasepaint, The Smell of the Crowd for Mr. Merrick. Unfortunately, she was replaced by an uncredited Michael Bennett and would have to wait until Cats for her to get the respect she deserved on Broadway. Tony Roberts, Marilyn Mason and Brenda Vaccaro co-starred.
The show was professionally mounted, had some good tunes and some slick numbers but at the end of the day couldn’t overcome such a slim book. It folded after 220 performances. In 2009 a drastically revised revival was staged Off-Broadway as part of the FringeNYC festival where it was warmly received by critics.








